Match Lab Recruiting

Match Lab is a NYC-based executive search firm that connects top-tier talent with standout career opportunities. They needed a fresh brand voice with their new look—and that’s where I came in.

I led the complete verbal strategy for their rebrand, including a full messaging framework, audience analysis, mission statement, and tagline development. (The winning line: “Lighting the way to exceptional talent.”) It captured both their clarity of purpose and the high caliber of their placements.

Working closely with a designer, account manager, and web developer, I helped bring the new brand to life across platforms. The result was a polished, purposeful identity that turned heads—and brought in a steady stream of new inquiries.